Cyclistic Capstone

Converting casual riders to members with targeted offers and an A/B plan.

Executive Summary: Casual share peaks on weekends 11:00–16:00; secondary peak on weekdays 16:00–18:00.

• 📄 Executive summary
• 🧪 Recommendations & A/B plan
• 📁 Portfolio
• 📊 Analysis notebook (HTML)

Figures

• fig1_median_duration_weekday.png — Median duration by weekday × member type
• fig2_rides_per_month.png — Rides per month by member vs casual
• fig3_top_casual_hotspots.png — Top 15 casual start stations
• fig4_device_mix.png — Rideable type mix × member type
• fig5_casual_share_by_hour.png — Casual share by hour, weekend vs weekday